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TELLING YOUR BRAND'S COLOR STORY
The colors of your brand should tell a unique story about who you are and who you're trying to reach.

Here at Right Angle, our designers have created their own culture of color – using their individual aesthetics to make beautiful strategic palettes for our clients. We believe that, when creating an identity, color is just as important as concept and composition. Color is one of the most important facets of your brand and the most easily recalled by consumers. According to the Institute for Color Research, “people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing and between 62 percent and 90 percent of that assessment is based on color alone.
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Think of it from a primal standpoint: colors arouse our instincts. And as authors of color stories, we know that they influence what we gravitate toward people, places, and even products.

     
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WELL, THAT'S A PLUS
If you’ve eaten at Pat’s Downtown or found yourself wandering East Main Street during Festival International, you’ve already noticed a contemporary building, framed by illuminated, lime-colored exterior walls. This is the home of Abell + Crozier + Davis Architects (ACDA) – a group that specializes in commercial architecture with a focus on educational, liturgical, and healthcare design.
 
Formerly known as Abell + Crozier Architects, the firm recently evolved into ACDA with the addition of partner, Gregory Davis, and plans to expand into Texas with a San Antonio office. The name change and new venture required a complete rebranding of the firm.
 
For architects who appreciate the power of designing with space, we thought it was important to approach their logo design as they would a project of their own. It was an opportunity to visually speak their language.
 
Using a sophisticated, minimalist style and a bold, updated color palette, we created a mark that speaks volumes, but still manages to say something different. Best of all, we found a way to underscore an element of their previous logo  the plus sign by turning the negative space of their logo into a literal positive.

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A WORLD OF AWARDS
Right Angle was recently honored with three Summit International Awards, including one for our logo redesign for Lafayette Consolidated Government. We also received awards for our vehicle graphics created for the Lafayette Transit System’s compressed natural gas buses and a logo created for Hydro-Blade Waterjets, an industrial cutting service. Right Angle’s award-winning designs were selected over thousands of submissions from 22 countries by judges from Italy, China, and Australia, among others. How’s that for worldwide attention?
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BREAKER, BREAKER...
Donning trucker hats with our own CB “handles” emblazoned across the front, the Right Angle gang hitched up and hit the open road for our inaugural Texas Summer Convoy.
 
The weekend odyssey was loaded with client research and creative inspiration by way of art galleries, museums, and shameless grubbing of local cuisine. And even though we might have contemplated a jewel heist in the Houston Museum of Natural Science and worn down the batteries on our walkie-talkies, we came back with a truckload of ideas. 10-4, good buddy!




720 South Washington Street | Lafayette, LA 70501 | 337.235.2416 | rightangleadv.com