Adding the “Ohh...” to SEO
Best practices for maintaining your website
So, now you have a modern, newly designed website …
Awesome —this means you are one step closer to connecting with potential customers and increasing your business sales.
Your website is a selling tool that enables you to turn consumers into new customers. It’s an opportunity to showcase selling points of your brand and the service or products you offer.
It allows you to start building a relationship with customers before they even call, email or visit your storefront. Delivering information in a clear, attractive and user-friendly way is the key to a successful website.
However, sometimes maintaining a site on your own and keeping up to date with search engine optimization (SEO) practices can be overwhelming. These are simple tips to keep your website working for you:
- Include a header on each page that explains what page the user is visiting and what information can be found here.
- Keep your headers consistent through all pages. Headers also help your visitors digest pages that are text-heavy.
- Avoid overuse of large text, bold or underlined text, as well as ALL-UPPERCASE sentences. (It’s not polite to YELL, especially at your potential customers.)
- Avoid multiple colors of text. This keeps your website consistent with your branding and makes your site easier to read.
- Users want to find the information they are looking for quickly. Include content that can be easily be skimmed by users.
- Keep your voice consistent. Whether your brand is casual or professional, your website should showcase this personality on every page.
- Link text that is a “call to action”to drive traffic from one page to another. Understanding your consumers and their needs will help establish the best traffic flow from one page to the next.
- Use photos to separate sections and large blocks of copy. Photos can improve your users’ experience and ability to find information quickly.
- Avoid large images that slow your page’s download time.
- Keep image file sizes between 70kb - 100kb.
- Name your images before you upload them to your site’s file manager. Naming images simply and precisely can help improve your SEO. (Ex. “right-angle-seo-best-practices”)
Please feed the Googlebots
- One important factor that increases your SEO is new content on your website. Google (and your audience) love fresh content. The best way to update your website frequently with valuable information is to add a blog or new images. Did you know if someone comments on your blog post, it is considered an update to Google? Easy enough, right?
Practice makes perfect. But, if you still have your hands up, it may be best to hire an agency that has copywriters and a digital team to write your blog and maintain your website.